I spent the past month in Asia (Cambodia, Thailand and Vietnam). I went for a vacation but I got an education, I spent 30 days in China in 2007; the difference between China and these countries is mind boggling. I went to answer some questions that I had about the Vietnam War as well as to gather information for investment purposes. If you’re interested in my observation you can read my blog: http://bestofustravelers.blogspot.com/
I did learn something about marketing that is applicable to the Internet and how you use your website. We stayed in the Indochina Hotel in downtown Hanoi. Each morning when we came out of our hotel, there were 15 in our group, there was a lady at the curb selling a selection of hats, tee-shirts and postcards. She was there when we left in the morning and when we arrived back in the evening. It wasn’t until the second day that I realized that she was also at the temples, monuments and restaurants that we traveled to during the day; the same lady.
So on the third morning I watched her out the back window as we left the hotel and saw that she put her merchandise in the saddlebags of her scooter and followed our van where ever we went, each day she changed her selection of merchandise and varied her outfit so that most of our group didn’t realize what was happening, and each day she made sales.
This Vietnamese lady had identified her prospects, Americans, after I’m sure substantial research and she continued dripping us until we bought for four days until we left Hanoi. I’m sure if she had my email address I’d still be hearing from her.
You have a website, if it’s properly optimized you’re getting visitors, you should be giving them numerous opportunities to leave their email address behind, and you should have an email program in place to drip your message to them at least once a month. Like the lady in Vietnam on her scooter once you’ve identified your best prospects if you’re not providing them an opportunity to buy, they’ll most likely become someone else’s client tomorrow.
Unlike the lady in Vietnam you don’t have to buy a scooter and gasoline and follow your prospects around to put your message in front of them, technology will do that for you, all you need to do is write a valued message that will result in a response.
I did learn something about marketing that is applicable to the Internet and how you use your website. We stayed in the Indochina Hotel in downtown Hanoi. Each morning when we came out of our hotel, there were 15 in our group, there was a lady at the curb selling a selection of hats, tee-shirts and postcards. She was there when we left in the morning and when we arrived back in the evening. It wasn’t until the second day that I realized that she was also at the temples, monuments and restaurants that we traveled to during the day; the same lady.
So on the third morning I watched her out the back window as we left the hotel and saw that she put her merchandise in the saddlebags of her scooter and followed our van where ever we went, each day she changed her selection of merchandise and varied her outfit so that most of our group didn’t realize what was happening, and each day she made sales.
This Vietnamese lady had identified her prospects, Americans, after I’m sure substantial research and she continued dripping us until we bought for four days until we left Hanoi. I’m sure if she had my email address I’d still be hearing from her.
You have a website, if it’s properly optimized you’re getting visitors, you should be giving them numerous opportunities to leave their email address behind, and you should have an email program in place to drip your message to them at least once a month. Like the lady in Vietnam on her scooter once you’ve identified your best prospects if you’re not providing them an opportunity to buy, they’ll most likely become someone else’s client tomorrow.
Unlike the lady in Vietnam you don’t have to buy a scooter and gasoline and follow your prospects around to put your message in front of them, technology will do that for you, all you need to do is write a valued message that will result in a response.
No comments:
Post a Comment