Proper Search Engine Optimization will provide the search engine crawlers with the necessary information to properly catagorize a website. Once a website is properly categorized where that website appears in search is dependent on the relative importance of that website to its web category.
To achieve a high PageRank your website must acquire links to other sites within your category. Each site below has achieved a level of relative importance. Page C, below will have a higher rank than page E, even though it has fewer links; the link that it does have has a much higher level of relevance then the cumulative level of relevance achieve by page E as a result of its multiple links. As a result of page A’s one incoming link and no outgoing links it’s level of relative importance is higher then those pages that have both incoming and outgoing links. Thus reciprocal links are not advisable unless the incoming link has a higher PageRank than your receiving page.
Page Rank runs from NA ( not categorized) then 0 to 10, with 10 being the highest Page Rank. Page Rank is not as important to the success of your website as proper Search Engine Optimization, but it does give you a means of monitoring the relative importance of your website.
On October 14, 2009, Google employee Susan Moskwa confirmed that the company had removed PageRank from its Webmaster Tools section. Her post said in part, "We’ve been telling people for a long time that they shouldn’t focus on PageRank so much; many site owners seem to think it’s the most important metric for them to track, which is simply not true." As of the time of this post Google has not remove the Page Rank tool from it’s Webmaster Tool option available.
Some companies offer to sell high PageRank links to webmasters, but this strategy to build Page Rank should be approached with caution. It can be an effective and viable marketing strategy to buy link advertisements on content pages of quality and relevant sites to drive traffic and increase your link popularity. However, Google has publicly warned that if such sites are discovered to be selling links for the purpose of conferring Page Rank, their links will be devalued.
The Search Engine Results Page, or SERP, is the actual result returned by a search engine in response to a keyword query. This is what you see after you enter your search criteria and click on SEARCH. The SERP consists of a list of links to web pages with associated text displaying the pages title, description and URL or web address.
The SERP rank of a web page refers to the placement of the corresponding website link on the SERP, where higher placement means higher SERP rank. The SERP rank of a web page is not only a function of its Page Rank, but depends on a relatively large and continuously adjusted set of factors, commonly referred to by Internet marketers as SEO (Search Engine Optimization). SEO is aimed at achieving the highest possible SERP rank for a website or a set of web pages.
Once SEO is in place, Page Rank is achieved and website traffic is growing the next step is to implement conversion strategies that are designed to turn website visitors into new client of patients.
I choose to think of it like a retail store; you build your store in a good location, your stock your store with the best merchandise at a competitive price, the traffic comes through the door, now you have to make it easy for them to buy from you. The “easy to buy from you” are the conversion strategies.
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We need to reach millions of customers each day and internet marketing is the best way to make this happen. Internet Marketing not only drives traffic to our site and increases our revenues, but what is important, is to share to people that we have great services that they can use or tools that can help improve themselves and their lives.
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